nci.com is an apparel brand available exclusively online. We bring premium apparel designed with top-notch components to our customers across men's and women's categories.

By not having to deal with the inefficiencies that exist in an offline retail environment and by leveraging the reach of the internet, we aim to bring a unique perspective to apparel shopping in India. The foundations of how we hope to do this are built on quality products, a superior shopping experience and customer service to match. So we've brought together a team of people who have deep experience in Apparel Retail, Warehouse Management, Logistics and E-Commerce to make this possible.

We hope you enjoy the experience of shopping with us and we look forward to your feedback at all time. Drop us a note at hello@zovi.com or reach out to us on twitter@nci.com.

NC International
Training to be a pilot in his initial years, NCI realised his dreams soared higher than his planes and swerved at the last minute to launch a career in fashion enrolling himself at the NIFT Delhi. Following up this anything-but-conventional start, NCI established himself as the habitual break-the-mould, think 'out of the box' guy through new concepts in his significant and hugely successful stints at Allen Solly (Friday dressing), Color Plus and Benetton. His philosophy for business- Keep It Simple Stupid! In his latest venture, he revisits the fundamentals of apparel product and production to deliver a lean, mean product at sensible prices, sending out a clear message to the one guy he considers 'King' - THE CUSTOMER...

NC International 2
He led the business development and Retail roles when the Tommy Hilfiger India business was being scaled up and in his last role as a Commercial Director for India business he was responsible for driving the commercial strategy of Benetton by redefining the business model and leading the brand to record profits.